🎮 Microsoft: A Message For The Gamers?

Disney+ raises prices. ViacomCBS sinks!

Hey Global Investor, here’s what you need to know before the US markets open.

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🎮 Microsoft: A Message For The Gamers?

Microsoft Corp (MSFT) plans to acquire messaging platform Discord for more than $10B, following Salesforce’s (CRM) acquisition of Slack (WORK). (Tweet This)

Background: Microsoft has been on a quest to dominate the collaboration space, especially as the pandemic has made remote collaboration a prerequisite. The company has been relentless in its pursuit of top honors and has been a thorn in the flesh for Salesforce. Microsoft Teams managed to push Slack to a point it had no option but to ally with Salesforce. It seems like the tech giant isn’t done yet.

Discord was already looking for buyers earlier last year. The platform is more or less like Slack when it comes to offerings. But what caught Microsoft’s attention is the gaming community that the platform has managed to attract. Discord brought $100M in revenue for 2020 and has 140M monthly users, thanks to influencers’ backing, such as popular gamer Ninja and hip hop artist Drake.

Previously, Microsoft was also in talks to buy social-media app TikTok and expressed interest in acquiring Pinterest, but both of these proposals didn’t come to pass. These attempts were Microsoft’s strategy to penetrate different markets. The discussions with Discord highlight the company’s continued interest in acquiring thriving communities.

What Happened?: Microsoft is on a mission to strengthen its Xbox business, adding subscription perks to its Game Pass offering. The recent acquisition of popular game creator ZeniMax Media for $7.5B has continued to augment its gaming business. Adding Discord to the list benefits Microsoft due to Discord’s strong gaming presence.

Discord has become a useful medium for video game companies to promote games and foster communities. But more importantly, Discord has Nitro, a premium service offering new features and free games, amongst others. Bundle Nitro with Xbox’s Game Pass, and it would seem Microsoft has a winner in its hands!

Microsoft seems to be hitting two birds with one stone here. Acquiring Discord will help its collaborative space and gaming arm, positioning the company as a force to reckon at the intersection of these two seemingly disparate verticals. Salesforce will need to gear up, while Sony (SNE) cannot afford to ignore these developments. Once consummated, Microsoft’s proposed acquisition might very well be the game-changer the company has been envisioning for some time. It seems like it’s game on!

Market reaction: MSFT closed the day at $235.46, down 0.89%.

Company Snapshot 📈

MSFT $235.46 −2.12 (0.89%)

Analyst Ratings (34 Analysts) BUY 94%   HOLD 06%   SELL 00%

Newsworthy 📰

Pricey: Disney+ is raising prices for all its subscriptions (DIS -2.27%)

Oh Oh!: ViacomCBS Sinks After Announcing $3 Billion Share Offering (VIAC  -23.18%)

Crypto Car: Elon Musk says people can now buy a Tesla with bitcoin (TSLA -4.82%)

Later Today 🕒

  • After Market Close: Riot Blockchain Inc Earnings (RIOT)
  • After Market Close: Blink Charging Co (BLNK)
  • 6:00 PM IST: Initial jobless claims
  • 6:00 PM IST: Gross domestic product (SAAR)

Fun Fact of The Day 🌞

The only letter that doesn’t appear on the periodic table is J

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