US market news

The bull with a wobble: Wall Street cheers a weaker consumer as AI titan is crowned

Denila Lobo
November 13, 2025
2 minutes read
The bull with a wobble: Wall Street cheers a weaker consumer as AI titan is crowned

There was a peculiar calm that settled over Wall Street today. On the surface, it was another day of record-setting milestones, with the S&P 500 dutifully notching a fresh all-time high, its 31st for the year. The familiar green tickers flickered with optimism, and the relentless hum of the bull market continued its song. Yet, beneath this serene facade, a different story was being written, one that spoke of cooling demand, shifting monetary policy expectations, and the monumental coronation of a new king in the technology kingdom. It was a day where bad news was interpreted as good, and where the extraordinary ascent of a single company continued to stretch the boundaries of what investors thought possible. The market’s gentle climb was less a sign of unbridled economic strength and more a reflection of a complex wager: that the US economy is slowing just enough to summon the Federal Reserve to the rescue, without tumbling into the abyss of a full-blown recession.

A Faltering Shopper Fuels Rate Cut Hopes

The main catalyst for today’s quiet confidence came not from a blockbuster earnings report or a geopolitical breakthrough, but from a rather lacklustre set of figures from the US Commerce Department. May’s retail sales report, a critical barometer of consumer health, came in softer than anticipated. Sales edged up a mere 0.1%, falling short of the 0.3% rise that economists had pencilled in. Moreover, the prior month’s figures were revised downwards, painting a picture of a US consumer who, after months of resilient spending, might finally be feeling the pinch of sustained high interest rates and persistent inflation. Sectors like furniture and building materials saw notable declines, suggesting a pullback on big-ticket purchases.

In a seemingly paradoxical reaction, this sign of economic fragility was precisely what investors wanted to see. The news sent a wave of relief through the bond markets, with the yield on the 10-year Treasury note, a key benchmark for borrowing costs across the economy, dipping to 4.22%. For equities, this was music to the ears. The prevailing narrative for months has been a tug-of-war with the Federal Reserve. Today's data tilted the board firmly in favour of those betting on interest rate cuts. The logic is straightforward: if the economy, particularly the consumer engine, is beginning to sputter, the central bank will have a stronger justification to begin easing its restrictive monetary policy sooner rather than later. This sentiment was echoed across trading desks in New York.

Line chart showing 2025 YTD performance of S&P 500, Nasdaq, and Dow Jones, with NVIDIA’s market cap surge, retail sales announcements, and record S&P highs plotted.

"The Goldilocks narrative for equities lives on," commented Seema Shah, Chief Global Strategist at Principal Asset Management. "The market is celebrating the idea of a soft landing, where economic activity cools off just enough to bring inflation back to target and allow the Fed to cut rates, but not so much that it triggers a sharp downturn in corporate earnings. Today’s retail sales number fits that story perfectly."

This ‘bad news is good news’ dynamic saw the S&P 500 gain around 0.25% to close near 5,487, whilst the tech-heavy Nasdaq Composite added a similar 0.2%. The Dow Jones Industrial Average, with its lower weighting towards technology, lagged slightly with a modest gain. Still, the underlying mood is one of cautious calculation, as investors now weigh whether this is the beginning of a healthy moderation or the first genuine warning sign of a more serious economic chill on the horizon. The path forward remains a delicate one, hinging on the Fed’s ability to navigate these crosscurrents with precision.

NVIDIA’s Unstoppable Rise to the Top

Whilst the macroeconomic debate simmered, a historic power shift was taking place within the market itself. After a dizzying 18-month surge, chipmaker NVIDIA finally claimed the title of the world’s most valuable public company. Its shares rose by another 3.5% today, pushing its market capitalisation to an eye-watering $3.34 trillion. In doing so, it surpassed fellow technology behemoths Microsoft and Apple, completing a truly astonishing climb for a company that was not even in the top ten most valuable a few years ago. The ascent is a testament to the investor frenzy surrounding artificial intelligence, where NVIDIA’s sophisticated graphics processing units (GPUs) are the undisputed foundational hardware.

Bar graph comparing market capitalizations of NVIDIA, Microsoft, and Apple as of June 13, 2025, illustrating NVIDIA’s rise to become the world’s largest public company.

The numbers behind NVIDIA’s rise are staggering. The stock has appreciated more than 200% over the past year alone. This single firm’s performance has been the primary contributor to the S&P 500’s gains in 2024, leading to a level of market concentration not seen since the dot-com boom of the late 1990s. The top three companies—NVIDIA, Microsoft, and Apple—now account for more than 20% of the entire index's value. This has prompted a mixture of awe and anxiety among market participants. On one hand, the AI narrative has provided a powerful tailwind for stocks; on the other, it exposes the broader market to significant risk should that narrative falter or NVIDIA’s phenomenal growth begin to slow.
"This is no longer a stock market, it’s a stock market of one," noted Michael Hartnett, Chief Investment Strategist at Bank of America Global Research. "The concentration in a handful of names is extreme. Whilst the AI theme is genuine and powerful, the reliance on such a narrow group of winners for overall market performance introduces a considerable degree of fragility."

Indeed, the wider market showed signs of this narrowness today. Whilst NVIDIA and other chip stocks like Qualcomm and Micron Technology posted strong gains, the majority of stocks within the S&P 500 were actually down on the day. This divergence highlights the challenge for investors: participate in the AI-fuelled rally and accept the concentration risk, or diversify away and potentially miss out on the market's main source of momentum. As the first half of the year draws to a close, Wall Street finds itself standing on two pillars: the hope of a gentle economic landing that brings welcome rate cuts, and the undeniable might of an AI king whose reign has only just begun.

Disclaimer: The views and recommendations made above are those of individual analysts or brokerage companies, and not of Winvesta. We advise investors to check with certified experts before making any investment decisions.

Ready to earn on every trade?

Invest in 11,000+ US stocks & ETFs

Wallet with money

Related Blog Posts

Explore more insights and analysis

Contact Us

Address: Famous Studios, 20, Dr Elijah Moses Rd, Gandhi Nagar, Upper Worli, Mahalakshmi, Mumbai, Maharashtra 400011

Phone: +91-(0)20-7117 8885, Monday to Friday - 10:00 am to 6:00 PM IST

Email: support@winvesta.in